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Empowering growth: how CHG-MERIDIAN helped My Fabulosa scale for global expansion

Our customer My Fabulosa

My Fabulosa is a family-run British manufacturer founded in 2019, now one of the UK’s fastest-growing FMCG brands with a wide range of home fragrance, cleaning and lifestyle products. The company stands out for its bright, affordable offer built around a fragrance-first idea and quick product development, which helped it break into major retailers and expand internationally. To keep pace with growing demand across Europe and further afield, it is now aiming to scale its production capacity with new high-speed filling and packaging lines at its Cheshire site.

Challenges

Scaling production for global demand

As international sales grew, My Fabulosa needed to invest in a new, multi-supplier production line to increase output and maintain quality.
The project required significant capital expenditure with long lead times and complex payment schedules across four suppliers.
To avoid tying up working capital, the company needed a flexible, asset-focused finance structure that would support milestone payments during the build phase, spread costs over the long term and align repayments with future production revenue.

Scaling production capacity Needed to increase output to meet growing global demand.
Complex, multi-supplier project High investment with long lead times and four suppliers to coordinate.
Protecting working capital Required a flexible finance structure to fund milestones and spread costs.

The solution

  • CHG-MERIDIAN designed a 7-year lease agreement with 12 months’ pre-financing, tailored to My Fabulosa’s investment timeline.
  • CHG are managing the process of milestone payments directly to equipment suppliers, ensuring cashflow stability and smooth project execution.
“CHG MERIDIAN’s flexible finance solution made it possible for us to invest in the right equipment at the right time, without impacting our working capital. They gave us complete confidence that our growth ambitions were supported by the right financial partners.”
Tom Mitten, Group Finance Director, My Fabulosa

The results

Flexibility, cashflow confidence, and growth readiness

CHG-MERIDIAN’s tailored lease structure enabled My Fabulosa to:

  • Proceed with equipment orders without upfront capital strain
  • Maintain cash reserves for international expansion
  • Delay repayments until the new line becomes operational in 2026

 

By leveraging CHG’s expertise in managing multi-supplier equipment projects, My Fabulosa freed up millions of pounds in capital compared to alternative financing routes.
The partnership ensures that the company is now well positioned to meet surging overseas demand with sustainable, scalable production.