References
Learn how COCA-COLA HBC Austria uses Circular Tech to achieve its ambitious emission reduction targets.
Green IT has enormous potential – and yet it doesn't show up on many road maps.
Many companies talk about sustainability – but very few have a solid green IT strategy. IT causes up to 35 % of the CO₂ footprint* and at the same time binds valuable capital that is missing elsewhere. CSRD requirements (which are sometimes relaxed) do not change the pressure to act: Sustainability must become measurable and economically viable. This calls for a solution approach that combines environmental objectives with financial controllability.
*McKinsey-Study: The green IT revolution: A blueprint for CIOs to combat climate change
Turn sustainability into a lever for performance.
Resource conservation has long been more than just a CSR topic – it has an effect on financing, valuation and risk management. Circular usage models link ESG objectives with financial strategic impact: OPEX instead of CAPEX, lower TCO, improved return rates and robust reporting. This turns CO₂ reduction into a measurable performance factor.
From CapEx to OpEx – Freeing up liquidity
Moving from capital expenditure (CapEx) to operating expenses (OpEx) gives companies more leeway on their balance sheets. Instead of tying up capital, predictable expenses arise with tax benefits – through means such as sale-and-lease-back models. This can reduce the fixed asset ratio and improve ROCE, especially for complex IT portfolios. According to Gartner, 77 %* of strategically managed IT organizations today focus on continuous spend optimization to ensure liquidity, scalability, and strategic control.
*Gartner Research, Executive Essentials, 2023
Device quality optimizes TCO and CO₂ balance
Quality of returns is an economic factor: Over 30 % of IT devices are returned damaged – this causes costs and reduces the residual value. Even simple protective measures such as display protection or hard cases extend service life and increase remarketing revenue. Studies show: Business concepts can reduce raw material consumption by up to 2/3 compared to purchasing without remarketing and reduce CO2 emissions by 30-50 %*.
*VITO NV, Environmental impact of different IT procurement models – a comparative scenario analysis, 2022
Practical guide: 4 steps to sustainable and economical IT use.
In this way, you can combine ecological impact with financial efficiency – structured along the entire hardware lifecycle.
- Switch from CapEx to OpEx – gain liquidity and controllability
Instead of buying IT and tying up capital, rely on usage-based leasing models. This turns high investments into predictable operating expenses – balance-sheet-neutral, tax-advantageous and flexibly scalable. This creates financial leeway for sustainable IT strategies in the sense of the circular economy. - Strategically managing life cycles – ensuring efficiency in the sweet spot
Refresh your hardware when productivity gains and remarketing value are in the right balance. This avoids performance losses, unnecessary costs and increases the likelihood of a longer lifespan of IT equipment in the further phases of use. The result: a better matching of performance and sustainability – without sacrificing availability or innovation. - Extend service life with standardized device protection
Integrate protections such as hard cases, keyboard foils, and screen protectors to maximize the lifespan of your devices. This not only increases the return rate and residual value, but also reduces resource consumption and e-waste. A clear advantage – both ecologically and economically. - Systematizing sustainability – making ESG controllable
With standardized processes for repatriation, remarketing and e-waste management, you can make your IT strategy CSRD-ready. Digital reporting including CO₂ tracking enables you to provide reliable, audit-proof ESG documentation that convinces stakeholders and provides transparency for further optimization screws – without additional effort for your IT.
Today, sustainable IT management means using CO₂, capital and equipment efficiently without compromising on performance, balance sheet or reporting. Circular Tech provides the framework for future-proof IT that has an economic impact – and turns sustainability into a strategic competitive advantage. As a measurable financial KPI.
We would like to introduce you to our Circular Tech 360° model. Simply arrange a non-binding meeting!
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References
Learn how COCA-COLA HBC Austria uses Circular Tech to achieve its ambitious emission reduction targets.
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