British American Tobacco (BAT) in Switzerland, one of the world's largest tobacco companies, employs over 100 people in Boncourt and Lausanne. BAT faces a significant logistical challenge: regularly refilling 5,000 vending machines with tobacco products and other consumer goods. Additionally, all vending machines had to be retrofitted for the new Swiss banknotes, representing a major investment.
In close collaboration with DHL Switzerland, a subsidiary of Deutsche Post responsible for logistics and retrofitting, CHG-MERIDIAN developed an efficient management concept for all vending machines. Newly installed sensors allow DHL drivers to deliver tobacco products to the vending machines as needed, ensuring just-in-time delivery.
CHG-MERIDIAN successfully uncovered several opportunities for the tobacco company BAT through a carefully crafted concept to address logistical challenges, paired with an intelligent customized financing solution. The modernized vending machines now enable just-in-time delivery of tobacco products. The rental and service model has substantially decreased logistical efforts and risks, thanks to predictable regular installments.
Zoltkan Hotkai, Corporate Finance Manager at BAT, has expressed his satisfaction with CHG-MERIDIAN as a competent partner that can swiftly and flexibly address all technical queries.